SGS is the worlds leading verification, inspection, certification and testing company, employing more than 67,000 people and operating a network of over 1,250 offices and laboratories around the world.
What They Wanted
As a global leader, they approached Jigsaw to assist with the launch of a distinctive new program by providing creative concepts introducing VIC as the new marketing platform which was developed by Jigsaw, marketing materials and overall marketing strategy to help support this positioning.
The Jigsaw Solution
Jigsaw created a unique campaign (www.call-vic.com) that included creative development of several ads across different divisions, a call to action that included a unique URL linking to a new website as well as tradeshow materials and a direct marketing campaign.