Case Study

A Marketing Support Program that allowed them to better partner with their distribution channel.

  • Their Business
  • What They Wanted
  • The Jigsaw Solution
  • One of the world's most renowned researchers, developers and manufacturers of first-class digital hearing aids.
  • Based in Denmark and operating in more than 90 markets worldwide, the company has a reputation for introducing innovative products for those living with hearing loss.
  • With 10 per cent of global marketshare, Widex is the sixth largest manufacturer in a highly-competitive market.
  • Widex Canada was looking for an 'agency of record' to help guide their marketing objectives and activities.
  • They needed a more focused, targeted program that also offered greater support and stronger communication to their customers.
  • Valuable research that identified how they could better serve their clients.
  • A marketing support program that allowed them to better partner with their distribution channel.
  • Print ads, banners, point-of-purchase materials, packaging, and brochures that armed their clients with the information necessary to help patients make educated decisions that best suit their needs.
  • Launch campaigns and advertising for a number of their product lines, including Inteo™, the world's smartest, most revolutionary hearing aid and Connect™, a new pediatric program.