Case Study
- Open Gallery
One-of-a-kind branding which strengthened EXFO's relationships with clients.
- Their Business
- What They Wanted
- The Jigsaw Solution
- A subsidiary of EXFO Electro-Optical Engineering, a TSX company selling to the global communications industry, EXFO Life Sciences & Industrial Division is comprised of four diverse product lines, which operate in separate and unique markets.
- EXFO's diverse and growing customer base includes manufacturers of medical devices, electronics, digital printing and piezoelectric technology.
- Initially, EXFO came to Jigsaw asking for a fresh new identity for their partner award initiative, known as 'EXFO Elite'.
- An agency partner who would understand their business and provide marketing services support.
- One-of-a-kind branding for ‘EXFO Elite’, including a new brochure and website, which strengthened EXFO’s relationships with clients.
- Through extensive market research and creative strategic planning, Jigsaw completed a major rebranding, including a distinctive and modern corporate identity for EXFO as well as effective marketing materials across all media.
